The project
What was wrong
Remodeling is a purchase made on trust. Homeowners are letting a crew into their kitchen and bathroom, so before they call they want to see finished work, read what neighbors said, and know the contractor is licensed and insured. A site that hides any of that costs jobs.
J&J had also been through two agencies already. Both handed over a site and disappeared, which left the business with a website nobody was looking after and nobody to call when something needed to change.
The business needed to change its own site without waiting on anyone. New projects finish every week, and a gallery that is a month behind undersells the work.
What we did
We built the entire site: home, about, services, project gallery, and contact. Six services (kitchen and bath, painting, drywall, flooring, tile, and carpentry) each get a plain-language section, and every page has a click-to-call number and a way to ask for a free quote, because most visitors are on a phone and ready to talk.
Credentials, the four-step process, the towns served, and customer reviews that link through to the project behind them sit where a nervous first-time visitor will look for them. The owners manage all of the content themselves, from photos to wording, through a content manager set up around the few things they actually change.
What happened
J&J adds projects and updates copy on their own schedule, and nobody needs to file a ticket to do it.
We still host and maintain the site. Updates, backups, monitoring, and ongoing SEO are ours, so the owners spend their time on jobs instead of on the website.